2015—2017 Social-First Media Platform
The Dodo
Role
Frontend Lead for The Dodo platform redesign and ongoing development.
Deliverables
- Pet Lifestyle
Capabilities
- Team Leadership
- Frontend Architecture
- CMS-Driven Development
- Social Publishing
- Technical SEO & Structured Data
- Ad Tech
- Analytics & A/B Testing
- Google AMP
The Dodo is a digital media brand dedicated to animal stories, reaching millions of readers and viewers through its website and social media channels. Over three years, I helped evolve the platform through a complete redesign, ongoing frontend development, and scalable publishing systems that supported one of the web's largest social‑first media brands.
Platform
- RebelMouse
”Fantastic engineer to work with. He really understood the product from a customer point of view and worked hard to find the best solution to any problem. I would love to work with Codrin again and would absolutely recommend him for any team.
After maintaining and extending the existing platform, I led the frontend implementation of a complete redesign in collaboration with AREA 17. I also onboarded the client engineering team, trained newly hired developers, and continued evolving the platform through enterprise SEO, social distribution, and advertising integrations.